Good Name: Grace Ridge adopts Life Plan Community designation

🔊 Listen to This Blog. Good Moods at Grace Ridge is all about life. Planning it. Living it. Loving it. That’s why we opted to “retire” the Continuing Care Retirement Community (CCRC) moniker and adopt Life Plan Community as our new designation. “For years, the name Continuing Care Retirement Community has given people a misleading impression of what communities like Grace Ridge are,” said Brenda Yost, executive director. “They looked at CCRCs as being all about ‘care,’ when in reality, the people who move here are all about getting the most out of life. This new name is an important shift from passive care to more active living and planning.” Nearly 35 years ago, the term CCRC was coined to describe communities that provided a continuum of living and care options for older adults – apartments and homes where residents could live independently, then assisted living and skilled nursing residences that residents could move into if and when their health needs changed. However, today’s Life Plan Communities are nothing like the CCRCs of more than three decades ago. “We’re certainly proud of our health care services, but we offer so much more – from fitness and wellness programs to creative dining and diverse social outings. Everything we do here fosters total well-being – mind, body and mood.” Jeff Bright, director of marketing, echoes Yost’s sentiments. “We’re really excited about the shift to Life Plan Community because it draws attention to Grace Ridge being about life, not just care,” he said. “People who move here tend to be planners; they like to know they’ve made decisions that ensure they have...